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Design Thinking for Executives and their Kids

Experience the power of design thinking in this 4-day OCAD U certificate program that brings executives and high school youth together to develop game-changing creativity.

Upcoming Dates

March 13 - 16, 2019

Application Deadline:
January 15, 2019

July 13 - 16, 2019

Application Deadline:
June 1, 2019


Learn the ins and outs of design thinking

You’ll learn the design thinking process including: framing opportunities, interviewing users, creative ideation, rapid prototyping, and pitching. While you work with other senior leaders in teams, high-schoolers will also go through the process, coming together at select times for reflective (and fun!) learning.


For executives, drive better innovation

Get to better innovation outcomes through design thinking. You’ll leave with an idea of how to start with customers to identify breakthrough concepts that delight users and outpace competitors. With kids alongside, you'll get a refresher on big thinking that challenges conventional thinking.


For kids, a chance to get future-ready

Bringing your high-school children along will give them the opportunity learn how creativity, entrepreneurship, and design thinking can unlock new possibilities that make them future-ready. They’ll leave energized, confident, and inspired to become future creative leaders.


A certificate from OCAD University.

You and your high-schooler will leave with a certificate from OCAD U CO, the executive education arm of Canada's largest and oldest design educational institution.


High school youth are free!

Program fees are $10,900 CAD. Kids join for free! The program fee includes tuition, course materials, and breakfast & lunch each day for both executives and kids.

Payment will be due upon acceptance to the program.

Don't have a kid of your own? Nieces, nephews, mentees, and neighbours are fine, as long as they're in high school!


Meet our educators

OCAD U’s 142 years’ history of fostering the world’s brightest artists and designers means our learning experiences are grounded in rich expertise. That means that, unlike traditional business schools, our programs are created and delivered by designers and creatives to truly unlock new thinking and possibilities. OCAD U CO is home to one of the largest and best pools of design and innovation talent anywhere in the world. We partner with you to deliver immersive learning experiences that help your organization build the skills to use design to drive growth and resilience.

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With 30+ years of deep innovation and design thinking expertise, we help companies anticipate and seize new business opportunities. Balancing strategy with exploration, discipline with creativity, and practicality with ambition, we help companies untangle gnarly problems and develop viable solutions with lasting impact.

We’ve trained senior leaders at organizations like:

Government of Canada Grey Scale Logo
TD Canada Trust Grey Scale Logo
Deloitte Grey Scale Logo
Loblaws Grey Scale Logo
Ontario Logo
Oxford Properties Grey Scale Logo
Scotiabank Grey Scale Logo


Early applications are encouraged. Enrolment is limited.

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I’m the Managing Director of OCAD U CO.

For over a decade, I’ve been helping large organizations develop radical customer-centricity through design-led innovation. I’ve gone end-to-end on breakthrough innovation projects: from identifying new and emerging opportunities, to standing up MVP launches with tens of thousands of users.

My work has involved leading strategy, capability-building, and breakthrough concept development efforts for firms like BMO, Great-West Life, Barrick, City of Toronto, RBC, TD, Toronto International Film Festival (TIFF), and others.

Prior to leading OCAD U CO, I led large-scale design-led innovation programs for some of Canada’s largest organizations at Doblin, the human-centred innovation consultancy at Deloitte.

I’m a proud OCAD U alum, with a Master of Design in Strategic Foresight and Innovation.