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Main Approach

OUR APPROACH

Futures Design is predicated on the understanding that there are many possible futures.

By considering a wide range of future possibilities, organizations broaden their horizon for opportunity and work to mitigate possible emerging risks. Our approach brings together methodologies from futures thinking, systems thinking and design thinking.

Venn diagram with strategic foresight, design thinking, and systems thinking in the three circles. Futures design is in the middle.
Approach

OUR OFFERINGS

We use futures design to develop innovation and strategies with the power to impact industry and society.

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FUTURES THINKING

Our Futures Design approach starts by understanding the driving forces at work today, and the multiple possible futures that we need to consider in order to build resilient strategies. Through strategic foresight, we uncover new opportunities and assess emerging risks.

Example methods:

  • Trend scanning

  • Scenario development

  • Market analysis

  • Strategic direction

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SYSTEM THINKING

Through systems thinking and systemic design methodologies, we visualize the relationships between system actors and work to understand the mechanisms at play in an ecosystem. Taken together, these insights equip organizations to be more precise with their strategies.

Example methods:

  • Ecosystem analysis

  • System insights

  • Stakeholder mapping

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DESIGN THINKING

At its core, our work is centred around people. We have a whole toolbox of design-led research methods to uncover critical human factors and people insights. Through this human-centred design research, we identify the most important needs and opportunities at hand.

Example methods:

  • Stakeholder journey maps

  • Consumer behaviour insights

  • Experience design

  • Business model design

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WANT TO WORK TOGETHER?

Work

Where we've done this before

A bespoke foresight tool for the architecture, engineering and construction industry.

Futures-oriented healthcare innovation
for a multinational pharmaceutical company.

Building an
innovation portfolio
for a prestigious educational institution. 

Contact
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