Strategyzer x OCAD U CO logo

Business Model Innovation Masterclass with Strategyzer

Design and prototype new ways to create, capture, and deliver value, with the creators of the Business Model Canvas

Overview

A two-day business model masterclass, where you’ll learn how to create an invincible business model. Participants will work through case studies using visually engaging examples, and take part in over a dozen hands-on exercises — taught by the people who created the Business Model Canvas.

Strategyzer Workshop

You will learn:

  • Developing solutions and products to fit customer and market needs
  • Prototyping and testing business models
  • Evolving your business model for the future

Dates

April 4 – 5

9:00 AM – 5:00 PM

Cost

Early Bird 
(ends Feb 28, 2019)

CA$2,541.37

Regular
 

CA$2,823.87

Purchasing 1 or more tickets? 

Contact:
Jenna Pelechaty 
 
You might be eligible for funding to support your participation in this workshop. To learn more, Click Here.

"Practical, excellent use of examples, group focused and network-driven packed days. Step beyond using the Business Model Canvas as a checklist and get results by thinking about your business model holistically."

Neda Tocheva

Who Should Attend:

  • Senior leaders of design & innovation functions
  • Business unit leaders
  • Corporate strategists
  • Design strategy leaders
  • Digital transformation and UX leaders
  • …and their teams

Anyone looking for hands-on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.

Strategyzer Workshop Business Model Masterclass - OCAD U CO x Strategyzer - Business Model Canvas

Agenda

Day 1

Exploring the Business Model Canvas — a systematic approach to working with business models

  • Identifying Customer Jobs
  • Prototyping Business Models
  • How to pitch your audience
  • Evaluating your business models

Day 2

Test, Learn and Evolve

  • Talking to your customers
  • Testing Business Models
  • MVPs: Minimum Viable Products
  • The business model environment
  • Re-inventing Business Models
  • Improve vs. Invent
  • Challenges of business model innovation in (large) companies
  • Mapping company culture

Certificate

Get a physical and digital certificate of completion from OCAD U CO.

OCAD U CO Executive Education - Certificate – Business Model Innovation with Strategyzer

About the Instructor:

Alan Smith is co-founder of Strategyzer where he works to create the world’s most simple, practical, and effective business tools. He co-authored Value Proposition Design with Alex Osterwalder and Yves Pigneur, after designing Business Model Generation together. Selling over two million copies in 40+ languages, these tools have become the gold standard for value proposition design and business model innovation. He’s obsessed with business and helping people succeed with theirs.
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I’m the Managing Director of OCAD U CO.

For over a decade, I’ve been helping large organizations develop radical customer-centricity through design-led innovation. I’ve gone end-to-end on breakthrough innovation projects: from identifying new and emerging opportunities, to standing up MVP launches with tens of thousands of users.

My work has involved leading strategy, capability-building, and breakthrough concept development efforts for firms like BMO, Great-West Life, Barrick, City of Toronto, RBC, TD, Toronto International Film Festival (TIFF), and others.

Prior to leading OCAD U CO, I led large-scale design-led innovation programs for some of Canada’s largest organizations at Doblin, the human-centred innovation consultancy at Deloitte.

I’m a proud OCAD U alum, with a Master of Design in Strategic Foresight and Innovation.

CO.NNECTOR