Systems Design

Cultivate your skills to think big, and see hidden forces and opportunities.


A two-day business model masterclass, where you’ll learn how to create an invincible business model. Participants will work through case studies using visually engaging examples, and take part in over a dozen hands-on excercises — taught by the people who created the Business Model Canvas.

Strategyzer Workshop

You will learn:

  • Developing solutions and products to fit customer and market needs
  • Prototyping and testing business models
  • Evolving your business model for the future


20 – 25 participants


April 5 – 6


$5,000 / per person

You might be eligible for funding to support your participation in this workshop. To learn more, click here.

Who Should Attend:

  • Senior executives
  • Strategists
  • Innovation managers
  • Entrepreneurs
  • Consultants or business coaches

Anyone looking for hands-on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.

"Practical, excellent use of examples, group focused and network-driven packed days. Step beyond using the Business Model Canvas as a checklist and get results by thinking about your business model holistically."

Neda Tocheva


Day 1

Exploring the Business Model Canvas — a systematic approach to working with business models

  • Identifying Customer Jobs
  • Prototyping Business Models
  • How to pitch your audience
  • Evaluating your business models

Day 2

Test, Learn and Evolve

  • Talking to your customers
  • Testing Business Models
  • MVPs: Minimum Viable Products
  • The business model environment
  • Re-inventing Business Models
  • Improve vs. Invent
  • Challenges of business model innovation in (large) companies
  • Mapping company culture

What you get

OCAD U CO Workshop Achievement Badges - Business Model Design

About the Instructor:

Alan Smith is co-founder of Strategyzer where he works to create the world’s most simple, practical, and effective business tools. He co-authored Value Proposition Design with Alex Osterwalder and Yves Pigneur, after designing Business Model Generation together. Selling over two million copies in 40+ languages, these tools have become the gold standard for value proposition design and business model innovation. He’s obsessed with business and helping people succeed with theirs.

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I’m the Managing Director of OCAD U CO.

For over a decade, I’ve been helping large organizations develop radical customer-centricity through design-led innovation. I’ve gone end-to-end on breakthrough innovation projects: from identifying new and emerging opportunities, to standing up MVP launches with tens of thousands of users.

My work has involved leading strategy, capability-building, and breakthrough concept development efforts for firms like BMO, Great-West Life, Barrick, City of Toronto, RBC, TD, Toronto International Film Festival (TIFF), and others.

Prior to leading OCAD U CO, I led large-scale design-led innovation programs for some of Canada’s largest organizations at Doblin, the human-centred innovation consultancy at Deloitte.

I’m a proud OCAD U alum, with a Master of Design in Strategic Foresight and Innovation.