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OCAD U CO is the
futures design studio
of OCAD University.

We help leaders design more resilient products, services and strategies through our unique approach to futures design.


Increasingly, leaders are telling us that they’re facing pressure to better anticipate, understand and respond to complex changes in order to uncover bold innovation opportunities and build resilience for the future.

At the same time, change is increasing in frequency and scale across multiple sectors. Many traditional approaches, solutions and paradigms have become ineffective or costly. The need for innovative and future-facing creative problem solving is quickly increasing.

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To help face these challenges, we are equipping today’s leaders with the insight and confidence to drive unique and improved products, services and strategies to move beyond innovation theatre to real human-centred transformation.

Our approach is grounded in a rigorous and disciplined process that integrates futures thinking, systems thinking and design thinking. 

Futures Design is a disciplined way to derive insights from a range of multiple possible futures in order to design products, services and strategies that meet the needs of people and communities today.

Our work is guided by a relentless drive to be human-focused, futures-aware, and resilient to the systemic forces at play in our world today.

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Major global organizations turn to OCAD U CO to help design resilient products, services and strategies through our Futures Design approach.

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Each client and project are unique and require a different mix of each method.

Together with you, we find the right calibration of our capabilities to ensure we optimize futures design for you.


Where we've done this before

A bespoke foresight tool for the architecture, engineering and construction industry.

Futures-oriented healthcare innovation
for a multinational pharmaceutical company.

Building an
innovation portfolio
for a prestigious educational institution. 

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