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Design Critique Lab

What if your company’s core products & services were irresistible to users?

Our design experts will develop a 360° analysis that will help you improve the user experience of your product or platform for your customers and better position your company in the market.


Our Design Critique Lab offers organizations an outside expert perspective to evaluate a product or platform’s:

  • Customer and User Experience

  • Interaction Design

  • Value Proposition

  • Service Design

  • Customer Journey

  • Product Accessibility

  • Accessibility and Inclusion


The Design Critique leverages the principles and best practices of design thinking and user experience to evaluate usability and marketability from a customer-centric lens. Interested? Submit an application today!

Over 150 companies that participated in the past have found that the program delivers value beyond their expectations


indicated the program moderately or fully exceeded expectations.


rated OCAD U CO services to be very good or excellent.


would recommend the program to other companies like them.

The Design Critique Lab includes:

  • A thorough review of a product, service, or platform from an expert user experience designer

  • Clearly identified areas of opportunity to make improvements that can result in direct and immediate ROI

  • A detailed written report outlining best practices, areas of improvement, and opportunities to improve the user experience of your product or platform

A group of people sitting around a table in an office.

Who should apply?

Are you struggling to understand best practices for usability and user experience of your offering?

Do you wish you had access to skilled designers who have helped the likes of Philips, Deloitte, Sapient, Nike, RBC, and others?

Do you have an existing product or platform already in market?



The Design Critique offers approximately 30 hours of work from an expert consultants. Companies invest 6-8 hours throughout the process.


Design Critique starting at $14,999 + applicable taxs.


Special pricing for chambers, associations, VC and Innovation hubs. Contact to learn more.


The Design Critique Program has limited capacity. All interested companies must submit an application in order to be considered for participation.

Still have questions? Contact us.

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