When improving customer experiences, fixing pain points only takes you so far. True ROI in design comes from amplifying the moments that delight, surprise, and inspire users.

Non-digital services rely heavily on their physical environments, people, and processes. Through our Design Critique Lab, we uncover hidden dependencies and inefficiencies, helping teams see how behind-the-scenes decisions shape real-world interactions.

A fresh perspective can reveal insights that change how you see your product and inspire new ways to design for impact!

Redesigning a learning platform to make digital tools intuitive, engaging, and easy to use, improving usability, retention, and learner confidence.

Redesigning Nexus Robotics’ dashboards to make AI-driven farming tech intuitive, actionable, and valuable for both operators and farmers.

How can e-commerce businesses ensure seamless user experiences from digital to physical interactions?

After 25 years in healthcare, I’ve seen how systems say they want transformation but struggle to act. How do we bridge intention and action?

Change is inevitable, but progress is intentional. At OCAD U CO, we drive innovation, sustainability, and resilience for a better future.

As the world faces unprecedented uncertainties, what are the next major disruptions that could redefine Canadian society?

Innovation was the buzzword of the last decade, but is innovation for the sake of innovation enough?

Strategy and foresight are two disciplines that are equally important for business growth.