When improving customer experiences, fixing pain points only takes you so far. True ROI in design comes from amplifying the moments that delight, surprise, and inspire users.

Non-digital services rely heavily on their physical environments, people, and processes. Through our Design Critique Lab, we uncover hidden dependencies and inefficiencies, helping teams see how behind-the-scenes decisions shape real-world interactions.

A fresh perspective can reveal insights that change how you see your product and inspire new ways to design for impact!

Redesigning a learning platform to make digital tools intuitive, engaging, and easy to use, improving usability, retention, and learner confidence.